Big Sea

Want to create a #nonprofit annual report that wows your donors? 🤩 The key is to tell a compelling story about your organization's impact, including a message from your leadership team, your mission statement, and highlights from the past year. A clear and visually compelling annual report shows your supporters how their donations are making a difference! Get all the tips here👇 https://hubs.li/Q02wLj6f0 #nonprofittips #annualreport #fundraising

Creative digital content has never been more important for #museums - but is your institution leveraging user-generated content? Immersive, social-friendly exhibits encourage visitors to share your museum with their network! Some of our favorite marketing tips for museums in 2024: 📲 Embrace smartphone use and encourage visitor social posting 💻 Create immersive, exhibit-specific web pages 😎 Partner with influencers to expand your museum’s reach Get more tips for engaging your audience and boosting attendance👇 https://hubs.li/Q02whgsw0 #museummarketing #digitalmarketing #marketingtips

Google has once again delayed the end of third-party cookies in Chrome 🍪 👀 This move comes as regulators and the ad industry raise concerns about the impact of the changes - many predict it won't happen until 2025. https://hubs.li/Q02whn200 #adtech #cookies #digitalmarketing

✨ Happy birthday to Melissa Cozart, Director of Development! 🎉 Melissa, your creative code and visual storytelling wizardry make all of our work at Big Sea shine! We hope you have a wonderful birthday and an amazing next year! 🥳 #happybirthday

Every single client we work with wants to diversify their membership and/or donor base. But knowing how to do so, and whether it's working or not, is nearly impossible. Why? Because there is no way to reliably or ethically track member or donor age, race, religion, or ideological beliefs. I mean: that's not the sort of thing you add to your monthly giving form or ask when you're collecting for your annual fund. Josh Uretsky knows this, and used a clever method of disaggregating membership data to plot against publicly accessible data sets (voter rolls, etc) to try to add that color, then matching that back against marketing campaign data. This is how he was able to know that changes to the offer increased engagement rates among Black members of their list; or that more women opened certain subject lines. Most importantly, he learned that efforts to create more inclusive and accessible messaging in an effort diversify the audience led to higher engagement across *all* populations 🤯 The full episode of The Digital Stage with Josh Uretsky dropped this morning (wherever you get your podcasts). Here's a link to Spotify: https://lnkd.in/gfyVEjTP

Has your #nonprofit checked out the latest stats on digital fundraising trends? According to a new Benchmarks report: - Nonprofit digital ad spend increased by 13% in 2023, with nonprofits reinvesting $0.12 in digital ads for every dollar of online revenue. - Across digital and non-digital advertising channels, 61% of spending was dedicated to direct fundraising. - Among digital channels, search and social media made up the largest share of fundraising advertising budgets. Linear television made up 77% of non-digital fundraising advertising spending. - Search advertising had the highest return on ad spend (ROAS) at $2.70. #nonprofits #nonprofitmarketing #fundraising

Want to revamp your healthcare website? 🏥 This article explores key features to consider for a user-friendly, beautiful, and informative website. From patient-centered design to SEO best practices, learn how to create a website that builds trust with your patients! Check it out👇 https://hubs.li/Q02whdlM0 #healthcarewebsite #digitalmarketing #healthcaremarketing

💡Negative reviews can actually be a golden opportunity to improve your business! Here are some tips for responding to negative reviews and turning them into positives 👇 https://hubs.li/Q02vqxWj0

🎨 Are museums an unexpected ally for beating social anxiety? This article from Museum Magazine explores this very question! A program called OutGoing uses museum visits to help young adults develop social skills and confidence.  It turns out #museums can provide a safe space for self-discovery and connection, and discussing art can lead to deeper conversations. Makes sense to us! #socialconnection #arttherapy #museummarketing #digitalmarketing

Did you know your museum website is often your best tool for attracting new visitors? This article shares tips on creating a museum website that shines, as well as inspiration from 16 of our favorite museum websites. Check it out! https://hubs.li/Q02vbL2b0 #museummarketing #digitalmarketing #museumwebsite #museums