Darby Communications

We talk a lot about the importance of a solid PR strategy around a new product launch over here at Darby and how launch-day coverage can help a new product make a large splash! Last week, Ombraz launched the new Cammina style. This Italian-made sunglass style features world-class, scratch-resistant, oleophobic optics and a Japanese-woven, 100% recycled, marine-grade cord. Our team worked diligently to get early samples into the hands of key testers which resulted in some solid launch day coverage, including this detailed review from The Radavist! Thanks to Josh Weinberg of The Radavist team for testing this new style early and giving your readers a detailed report!

In April, KUIU completed its ninth Conservation Direct®, along with Nevada Department of Wildlife (NDOW) and Nevada Bighorns Unlimited (NBU). This historic translocation marks the first phase of a broader initiative aimed at restoring a robust and sustainable population of bighorn sheep, which suffered a devastating decline due to disease in 2016, to the Montana Mountains of Northern Nevada. Conservation Direct represents a groundbreaking conservation initiative funded entirely by contributions from both KUIU and its customers. Every dollar invested is dedicated to executing specific projects identified in collaboration with non-profit organizations focused on game and habitat management. These initiatives are strategically designed to address critical environmental needs and ensure the preservation of hunting opportunities for generations to come. To experience this historic translocation and release, you can watch the entire process in KUIU’s latest film.

Email marketing remains one of the most important digital marketing strategies to build and maintain customer relationships, keep audiences engaged, and increase online sales. When Farm to Feet came to us, they knew they needed an agency to help them overhaul campaign templates for a more engaging newsletter, maintain consistent cadences for weekly sends, and increase personalization and segmentation with enhanced automated flow sequences. Working closely with the Creative Coordinator at Farm to Feet, Bailey Tatum, we implemented these new strategies and saw a 63% increase in revenue and a 10% YoY increase in Average Order Value while providing a fresh look to the brand’s email marketing campaigns. At Darby, we value being an extension of our clients' marketing teams. We know that through collaboration we can make a bigger impact for the brand. #emailmarketing #smallbusinessmarketing #digitalmarketing 

We couldn't say it any better than Mindy did in this post! This longstanding partnership is extremely impactful for the Charlotte community, the running community, and Around the Crown 10K!

📣 Calling all Asheville folks! 📣 Join Devil's Foot Beverage, LLC and the University of North Carolina Asheville to celebrate local entrepreneurship and student innovation! 🤝 Devil’s Foot founder, Ben Colvin and UNCA's Department of Business students have been working together to develop a delicious new farm-to-can soda collaboration. 🫐 -->🥤 Don't miss the public presentation on Friday, May 3rd from 3–5:30 PM, where students will unveil the new soda, strategic product plans, and market analyses. Details are below! Hope we see you there!

Last week two members of the Darby Comm team connected with media and brand reps at the Life Time Sea Otter Classic Trip highlights included: 🦭 Meeting with media from NYT Wirecutter, The Radavist, Singletracks, Mountain Bike Action, Singletrack World, The Sweet Cyclists, and Bike Magazine 🚴 Supporting Skratch Labs with their media appointments with Velo, Leadville 100 MTB podcast, The Radavist and more! 🧑🏻🤝🧑🏾 Stopping by and learning more about brands including Shredly, Party Shirts Int'l, USWE, and mountainflow 🎉 Hanging out and experiencing all that Sea Otter and Monterey have to offer including seeing the sea lions, industry parties, happy hours, races, and the coolest hot spots in nightlife Were you there? What was the highlight of your week at the event?

Earlier this spring, to build anticipation and excitement in the competitive Asheville, NC restaurant scene for Nine Mile’s new brewery, we implemented a comprehensive campaign combining both the power of organic social media and PR. Our team used a combination of the following tactics to yield exceptional month-over-month results on social and coverage of the event. 🍺 Promotion of the new brewery through hyper-targeted PR outreach to local news stations, content creators, and influential regional journalists 🍺 Implementation of an organic social media strategy and creation of content around narrative-rich videos, insider interviews, and beer and food pairing guides 🍺 Amplification of our efforts by highlighting PR coverage on social media and sharing engaging content with influencers to build social proof To see the results check out our recent case study around this campaign!

For this drop of the Ask the Expert blog from Darby, we interviewed brand founders John Gage of Appalachian Gear Company, Jensen Brehm of Ombraz Sunglasses, and Laura Jorgensen of Fuel Goods. They share with us what inspired them to start a brand, what challenges they faced along the way, and what advice they would share with anyone looking to start their own entrepreneurial journey. Read more below.

We've been eagerly awaiting the announcement of the newest addition to our team! Meet Jessie LaMacchia who joined Team Darby about a month ago as an Account Executive. Jessie will be heading up PR and digital marketing for a few of our amazing NC clients such as Devil's Foot Beverage, LLC, Farm to Feet, and RiverLink Inc. Join us in giving Jessie a warm welcome and learn more about her adventures and passions in our Meet Jessie blog!

Perks of connecting with media in-person? ✨ Learning what projects they're currently working on ✨ Introducing them to their media colleagues they may not know or have not yet met ✨ Hearing what kinds of pitches they prefer not to receive... and the ones they love getting ✨ Swaying back and forth with them when Beyonce comes on the speaker We loved meeting new and familiar faces last night at our Spring Media Mixer! Thanks so much to everyone who came out and to those of you who couldn't make it, we'll see you next time!