Lamar Advertising Company

We are honored to support OAAA & OOH UNITED Future Leaders Program in nurturing the next generation of talent in the out of home industry. Together, we're building a more inclusive and vibrant community. Colossal Media #LamarAdvertising

Today’s session on AI: New, Now, Next, featuring Avery Akkineni, CMO at VaynerX, Ian Dallimore, Vice President of Digital Growth at Lamar Advertising Company, and Joanna Peña-Bickley, Co-Founder / CEO at Vibes Ai, highlighted how AI is transforming the OOH industry. The discussion covered current applications and the future potential of AI to enhance creative and operational efficiencies.

Lamar Advertising Company has tapped Vistar's content management software, Cortex, to power its entire network of 5,000 digital billboards across the US. 🌠 After a decade-long partnership, we're honored that Lamar chose Vistar's unique, industry-leading technology to run a #DOOH network of this size, helping them continue connecting advertisers with audiences that matter to them. Learn more about the expanded partnership: https://hubs.la/Q02tQ0L10

In honor of #EarthDay2024, Ian welcomes EARTHDAY.ORG Business Partnerships Officer, Elizabeth Marks, to this week’s episode of the Digital & Dirt podcast. Ian and Elizabeth discuss the importance of authentic storytelling for brands eager to meet evolving consumer expectations for corporate environmental responsibility. Celebrate Earth Day by downloading and listening to this week’s episode here, or wherever you get your podcasts: https://lnkd.in/eNRmCxvi

Protecting the environment is a responsibility we all share. In commemoration of Earth Month, we are using our Digital Out of Home network to raise awareness of 1% for the Planet, a global network of 5,200 businesses and 6,700 environmental partners across more than 110 countries who care about the future of our planet. To learn more, donate, or find a business that is part of the 1% community, visit: https://lnkd.in/gpMKDuc #EarthMonth

The latest billboard campaign from sunglasses retailer, goodr, features multiple innovative pop-out extensions emerging from a vibrant and colorful billboard. Check out the video to see the Coachella Valley billboard in action. #billboard #coachella #coachellavalley https://lnkd.in/gyEPcP8W

Food waste is a major problem in the U.S. We’re using our national digital billboard network to promote a compelling campaign developed jointly by WildAid, The James Beard Foundation, and The School of Visual Arts that shows people how they can reduce food waste and lower food costs. #digitalbillboards #LamarAdvertising

AI continues to impact all aspects of business, society, and life. Vibes Ai is investing in technology to protect our physical and mental health and preserve relationships with our world and one another. CEO Joanna Peña-Bickley joins this week’s Digital & Dirt podcast to discuss the importance of human connection in an AI-driven world. Download and listen to this week’s episode here or wherever you access podcasts: https://lnkd.in/eNRmCxvi

We are excited to announce that we’ve selected Boys & Girls Clubs of America as our In-Kind Partner for 2024. Over the next year, we expect to donate more than $2 million in Digital Out of Home media across the country, helping this amazing organization continue to reach, serve, and empower young people to achieve their full potential. We are looking forward to joining forces and supporting Boys & Girls Club both on a national level and within the communities where we both operate. To learn more about our newest In-Kind partner, we invite you to read today’s press release. https://lnkd.in/g7EG_fKm #inkindpartner #LamarAdvertising

We’re using our national digital Out of Home Network to support and promote the amazing work of Happy Bundles, a nonprofit that sends boxes of gifts to children fighting cancer. Donations help them brighten the day of a child facing an unimaginable battle. Visit www.happybundles.org to learn more and donate! #HappyBundles #digitalbillboards #LamarAdvertising